The TunesLiberia Music Award has announced the 4th edition of the much-anticipated awards is stated for March 27, 2021, under the theme “We Are the Culture”.
According to the release, “We Are the Culture” represents the country struggles and drive to overcome it many challenges including increase in rape cases, COVID-19 pandemic, and Mental Health issues.
“As we know, this year has been an unusual year for everyone, most especially artists, but their creativity kept us entertained and safe during the lockdown,” explained Elvis Juasema, the CEO of TunesLiberia. “Like the artists and other entertainers who strive to bring the best for us through creativity and innovation; TLMA 2021 is also making a big leap and bringing a new style and taste to entertainment in Liberia.”
Elvis and his team announced further announced that due to the Coronavirus Pandemic, the 4th edition of the award will be hosted virtual, but still contain it star-studded lineup and giveaways. The event, Elvis will be streamed live on a new platform they are introducing called Tunit Music, aTunesLiberia-owned mobile app, and on others platform.
The TunesLiberia award, which comes every year, rightfully recognize tremendous works and arts of musicians and entertainers in the Liberia music industry. It honors achievements in music and entertainment across distinct categories and winners will be chosen through a process that reflects both the TLMA committee and the fans vote.
This year, entertainers will be recognizing the best musicians and entertainers for the year 2020 for their enormous impact on the Liberian music culture through COVID 19 period.
Elvis added that due to the different structures and developments within the Liberian Music industry, some categories are going to be replace with newer one.
“TunesLiberia’s purpose has always been solving problems and building platforms that will enhance growth and make artists have a sustainable career. There have been so many challenges over the years, but we have always been committed to achieving our goals,” state Mrs. Natheline Flahnma Juasemai, the Chief Operating Officer of the TunesLiberia Music Awards. “We appreciate the recommendations and criticisms and are open to working on them for the benefit of the industry,” Mrs. Juasemai added.
The official TunesLiberia Music Awards 2021 nominations will, for the first time be announced in a live-stream video by stakeholders and influencers; during which time, the start of the online voting date will be announced.