Rotary Clubs to Redirect Services to Humanity

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Members of the four Rotary Clubs in Liberia have ended a one day District Public Image Seminar Guide in Monrovia with a call to rededicate their services to humanity.

The seminar brought together over 25 members of the District Public Image Seminar Guide, who were drawn from the Rotary Clubs of Monrovia, Sinkor, Gbarnga and Harper.

Assistant Governor District 9101 of Rotary International, Nadu Cooper, said the rededication of their services to humanity could impact the various communities where the members reside.

Madam Cooper said through their respective services, the public will get to know more about the activities of Rotary International that could lead to greater appreciation of its works.

“The public does not know much about Rotary International. Their thinking is that it is a social club where rich, elite people go and enjoy themselves. But that is not the case of Rotary International,” she said.

Madam Cooper said that over the years, Rotary International has been doing a whole lot of positive things in so many countries around the world, including Liberia, but little is known about the organization by the public, and this was why holding the seminar became necessary.

The goal of the seminar is to give each of the members the tools and training they need to effectively promote Rotary and their club; to enhance Rotary’s public image by preparing the clubs and districts to create public image plans; help clubs and districts plan public image outreach and campaigns; as well as encourage clubs to designate professionals to run their websites and social media sites through which they will manage other communications.

Rotary International District Trainer Representative of the Rotary Clubs in Liberia, Augustus Flomo, said the seminar was held to rejuvenate and refresh the memories of members of the various clubs to get to the public.

The seminar, Flomo said, focuses on demonstrating Rotary’s community impact, sharing Rotary’s story visually and telling inspiring stories that portray Rotary values.

Topics covered during the seminar included media relations with the public; how to develop relationship with the media; how to tell your Rotary story; interview techniques; partnership with community organizations; crisis communications; and measuring the success of public image campaigns, among others.

Rotary International is engaged in a lot of activities that is impacting the Liberia and the world in the areas of water and sanitation, education, health, polio eradication, girls and women empowerment as well as the construction of a triage at the Suehn Community Clinic in Bomi County, Liberia.

Mr. Flomo said the District Public Image Seminar Guide is essential to Rotary International because members face each other while developing their quest to become service-orientated.

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