The Management of Orange Liberia has announced the launch of the 2019 Orange Talents, which is a new major program to discover Liberia’s next big musician and fashion designer. The announcement was made at the company’s head office on Capital Bypass on January 30th.
Mr. Noel Chateau, Chief Marketing and Communications Officer for Orange Liberia said the Orange Talent was being held as part of the company’s ongoing effort to empower young Liberians by discovering new talents and giving them the support and exposure needed to reach the next level. “We know that there are a lot of amazing talents in Liberia and so we want to use this platform to expose those talents and give them an opportunity to make a big entrance on the national stage,” said Mr. Chateau who went on to say that the Orange Talents was opened to young people between the ages of 18 – 35 from the fifteen counties. “The participation of young people from every county is very important to us,” Mr. Chateau concluded.
The music component of the competition is being organized by Billikon Entertainment, which was represented by its Chief Executive Officer Mr. Lyee Bility while the fashion component is being spearheaded by the House of Fashion also represented by its Chief Executive Officer Mrs. Courage James Sackie. Both Executives welcomed the partnership with Orange Liberia and said that it would have a significant impact on Liberia’s music and fashion industries.
For his part, Mr. Bility highlighted that auditions would take place in five locations ahead of the finale in Monrovia. He pointed out that auditions would take place at the YMCA Gym in Monrovia on March 8th and 9th, at the Methodist Gym in Ganta on March 22nd and 23rd, at the Gboveh High School in Gbarnga on April 5th and 6th, at the City Cinema in Kakata on April 19th and 20th and at Elizabeth Village in Buchanan on May 3rd and 4th. The Grand Finale will be held on May 18th in Monrovia with one winner walking away with a cash prize of US$1,000 and the production and marketing for a new album. Each two days of audition and concert would give the chance to applicants to demonstrate their talents and win their ticket to the Grand Finale, sharing the stage with renowned artists.
Mrs. Sackie explained that the fashion component would have one audition on the 30th of March at Courage Fashion shop, TM Mall, Mamba Point in Monrovia. Once that audition will have been completed, qualified candidates would participate in a series of elimination rounds leaving 5 finalists who would design a collection for a fashion show scheduled to take place at TM Mall in Monrovia on June 1st. “For many of these young people, it will be the first time for their designs to be included as part of a major fashion show, and that alone is an incredible achievement.” She noted that one winner would walk away with a grand prize of US$1,000 as well as the chance to have their products displayed and sold at the House of Fashion.
Mr. Chateau explained that participants interested in joining the competition may submit their application online at http://www.orange.com.lr/OrangeTalents or by calling the Orange hotline for free by dialing 111 and informing the representative that they wanted to have and application filled to participate in the 2019 Orange Talents.