Daily Observer Bong County Correspondent, Marcus Malayea, who is also News Director at Radio Gbarnga, has returned to the country after completing a weeklong media sales and development training workshop in Accra, Ghana.
The workshop was organized by the Voice of America (VOA) in collaboration with the entity’s Broadcasting Board of Governors (BBG).
Ms. Sonya Laurence Green, VOA’s Chief of the English-to-Africa Program, told participants that the aim of the coaching was to get acquainted with the affiliate partner radio stations, the programs they offer, audience outreach, what listeners are keen on hearing and maximizing sales at the various stations.
The 20 participants were selected from various community radio stations in Ghana, Nigeria, The Gambia, Liberia and Sierra Leone.
During the course of the training, each of the participating radio stations were given ten minutes to present their station’s brief history, programmes and audience reach.
Some topics discussed included proposal writing, opening doors for better sales, inside the sales process, VOA Programs and the program Direct.
Mrs. Green encouraged participating stations to share contents with the VOA and other affiliating stations as a means of strengthening the relationship.
She reiterated that her organization’s continued support to affiliate partner stations in the sub region was not definite as to which area the VOA could direct its support.
The VOA is partnering with 128 radio stations in West Africa, Sonya Green added.
Representatives of participating stations commended the VOA for the opportunity to attend the first ever affiliate partner stations training.
They appealed to the management of the VOA to provide material and capacity-building support to the partner stations.
They said with the relaying of the VOA programs, listening populations have increased and people have become keen to listen to the VOA programs.