‘Nothing Too Good for Liberia’

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Vice President Joseph N. Boakai was visibly impressed at the launching of Cellcom’s latest venture, the long-awaited 4G+LTE network, heralding the company as “always the number one, as far as I am concerned,” and attributing this to many commitments the company has lived up to.

The last speaker at the program, his remarks were brief, non-political and full of wisdom. He said he had three things to say. “First,” he told the audience, “Cellcom has told us that nothing is too good for Liberia; and the second thing is that all of us must learn to give Liberia our best.

I sometimes wonder why it takes people from outside to give us what is best for us… It is our obligation to give our people the best.” Third, he said, “Confidence in the government: I think all of us should develop that confidence to invest quality in the country.”

Cellcom presented a very colorful ceremony at the Monrovia City Hall to launch its new, groundbreaking 4G+LTE network.

At the occasion, which brought together several hundred guests from government, business, diplomatic and other sectors, the chairperson of the Board of Commissioners at the Liberia Telecommunications Authority, Madam Angelique E. Weeks commended Cellcom for their many valuable services in Liberia’s telecommunication sector.

Mme. Weeks said that Cellcom has made a difference by making the average Liberian to have access to communication services at very affordable costs.

The LTA boss said while Cellcom has a success story as a GSM company in Liberia, its history could not have been written if its numerous consumers were not supportive of its progress.

Minister of Posts and Telecommunications, Dr. Federick B. Norkeh recalled that the telecommunication service monopoly was ended by Cellcom in 2004 when the company entered Liberia.

“Since then,” he said, “Cellcom has made and continues to make many sacrifices to improve the communication system in the country by bringing in more advanced technological elements such as the 4G+ LTE.”

Minister Norkeh said Liberians should move along with the technology as it waits for no man because technology brings employment opportunities and empowers a generation.

He called on Liberians to use the opportunity provided by Cellcom and admonished other GSM companies to emulate Cellcom’s example.

Cellcom GSM’s Chief Executive Officer, Avishai Marziano, assured Liberians of Cellcom’s commitment to provide affordable products.

“This new era forces us at Cellcom to constantly keep pushing forward towards new frontiers with our products and services. We pride ourselves in the ability that we have always had to connect between people, the digital world and real life,” he said.

He added, “I am excited about breaking grounds in Liberia again and evolving from a cellular company to a digital communication company and proud to officially launch for the first time ever in Liberia, the next generation of high speed internet…the new 4G+ LTE.”

This launch, he said is as a result of a journey embarked on four years ago to develop the best network in the country and strive towards digital inclusion by empowering the internet generation.

“We are not only investing in building a network, we are also, and most especially, investing in the Liberian people. We are investing in the future of the youth in Liberia by providing top-of-the-line technology, which will improve education, health care, business, and tourism,” he said.

“I am proud to announce that Cellcom is currently the only operator that has an LTE license in Liberia,” Marziano said.

“We are set to roll out the 4G+ LTE services in Montserrado County, for a start, before scaling up in other areas outside of the county in the coming months.

“The LTE Advanced network will offer peak speeds of up to 155 Mbps, which is 10 times more than the speed offered on our previous technology platform. In effect, we are talking about a network that enables you to download a full movie in high definition in seconds.

“4G+ LTE, otherwise known as long term evolution, is the most advanced version of the 4G system for mobile networks. This technology promises to bring significant improvements in data speed and latency to our customers while also contributing to the socio-economic development of the country.

“With 4G+ LTE, we will deliver cutting-edge services like tele-medicine, e-banking, virtualization or real-time video streaming that will have an immediate and transformational impact on this society. Our customers will be able to download and upload files faster, as well as, enjoy online-TV and buffer free streaming of audio and video files,” Marziano said.

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