Liberian Professional Beautician Launches Book on Hair

The author of Hair Is Hair, Eugenia Shaw

By Jonners Davies, London-based Journalist

I’m sure you’ve had it; ‘Your hair looks beautiful! Can I touch it?’ followed by an outstretched hand ruffling and rummaging its way through your pride and confidence before you’ve had a moment to respond. You can’t complain, they’re only being complimentary, right?

Hair has long been the place where curious finger prowl, and often this curiosity comes from, whether conscious or not, the mistaken idea that race governs the make-up of hair. Eugenia Shaw, a Liberian London based Beauty Therapist, challenges these assumptions and prejudices in her debut book Hair is Hair.

The truth is, Hair is Hair – it’s the same for everyone. No matter the different ways cultures and fashions may style it, across the globe, male or female, young and old, we all have the same hair on our heads. Hair is Hair is a revolution in the way we see and treat hair, and so, a revolution in the way we see and treat ourselves.

In ten years of being a professional beautician, serving all creeds and colours of people, the questions are always the same: How can I stop my split ends? How can I have the hairstyle that I want? How can my hair itself be at its best?

Hair is Hair provides a manual to maintain the feeling after a visit the hairdressers. “It’s all well and good to go to hairdressers, but you see a hairdresser once every six to eight weeks. A Hairdresser cannot work miracles in that one session every six weeks” Eugenia says, “So the purpose of the book is to maintain the magic of the hairdresser at home, continuing their processes to help your hair get better over time, stay healthy and grow well from healthy scalp”.

“Hair is Hair can help anyone with hair, achieve good healthy scalp and hair, and give advice on how to care for your hair on a daily basis regardless of what hairstyle you have or what race you are from.” The key to healthy hair is daily care. The book contains recipes for treatments, advice on routines, guidance on styles, and everything else you need to take back control of your hair.

Cover artwork of Shaw’s book, Hair Is Hair

Eugenia Shaw’s passion for people resonates throughout the book. Her ability to breakdown social prejudices, share professional advice, and give confidence to everyone, all through a digestible and enjoyable read, is what makes this book so special. Her passion for giving back doesn’t just lie in hair. She has been giving back to the community in Liberia through her charitable organization HAAL since 2006.

Available on Amazon Prime and Kindle from the 27th of March 2017 and free to download for a limited time; the 27th and 28th of March! Two days only! Don’t miss this opportunity to share in this nourishing and powerful book, and remember, Hair is Hair, let’s make the most of it together.


  1. A very well-written take on Eugenia Shaw and her passion for hair care, as well as her desire to help everyone.

Leave a Reply to Patricia Ricks Cancel reply

Please enter your comment!
Please enter your name here