The wind of change blowing across Africa is turning up new opportunities along the continent’s goal for economic integration. And while innovations and entrepreneurial endeavors — primarily in technology and finance — are enabling many of these opportunities, without communication expertise, it is difficult to say which of these opportunities would have materialized. It is in this light that communications professionals in various disciplines across the continent are this week celebrating their craft with the aim to re-shape the narrative on Africa, in its 2nd annual event, Africa Communications Week.
The maiden edition of Liberia edition of Africa Communications Week (ACW), hosted by Moie, in partnership with the Daily Observer, YELL and Village Tales Publishing, will take place on Friday, May 25, 2018 at the Mamba Point Hotel, Under the theme, “Economic Integration in Africa: Opportunities for Communications”.
Africa Communications Week is the premier gathering for communications professionals and thought leaders looking to impact the current narratives on Africa.
Sponsored by telecommunications giant Orange Liberia and Mark Fox Keshen, ACW Liberia 2018 will feature a diverse panel of entrepreneurs, poets, academics and journalists. They include Hesta Baker-Pearson, CEO, Elizabeth Village; Mahmud Johnson, CEO, J-Palm; Eva Flomo, award-winning journalist and broadcaster; Chiquita Johnson, CEO, West Tourism Management; Mahmoud Koroma, Program Specialist, UN Women; Nvasekie Konneh, a published poet; and Bai Best, Managing Director, Liberian Observer Corporation.
Powered by a virtual international team of multi-talented communications professionals who share a vision for transformative change in Africa through strategic communications, ACW aims to convene communications leaders from various backgrounds across the world, to critically assess the role of communications in Africa’s socio-economic development.
Narratives surrounding Africa have an impact on the socio-economic development of the continent. Africa-focused communicators must therefore be strategic about shaping a narrative that is so vital to the transformation of the continent, ACW said in a release.
ACW is open to all communications professionals with an expertise/interest in Africa, from African countries and across the globe. “There are too many communication professionals working in isolation, trying to challenge the current narratives about Africa. Africa Communications Week seeks to build bridges between forward-thinking communicators,” says ACW co-founder Annie Mutamba.
Each year around Africa Day (May 25), a series of conferences and events will be organized by communications professionals and organizations in Africa and across the world to encourage Africa-focused communications professionals connect, engage and reflect on the role of communications in Africa’s development. The Liberia edition of the event will feature experts working in various communication functions and formats. They will discuss
ACW also promotes knowledge and professional development by hosting informative webinars and masterclasses as well as providing practical tools on how Africa-focused communicators can begin to advance more realistic narratives about Africa.