The Liberia Broadcasting System (LBS) is targeting US$2.3 million to enhance its capacity for vibrant public operations, according to Director-General Darryl Ambrose Nmah.
LBS is a state broadcaster that now operates both radio, television and online-broadcasting with support from the national budget.
In an effort to better serve the Liberian people, the LBS management Thursday, November 14, announced a new strategic and innovate move to gain the full support of the Liberian people in augmenting existing financial allocations from the national government.
“LBS Board of Directors has endorsed the strategy,” stated Mr. Nmah.
Said plan covers four major critical areas of operations of the system, including infrastructure development and technical capacity enhancement; media content development, creation and training; expansion of rural broadcasting network and human capacity improvement and development.
Addressing a news conference Thursday in Monrovia, the LBS management team disclosed the arrival and installation of a new 10-kilowatt transmission system.
Nmah noted that the system’s new 10 Kilowatt television transmission system and Digital Television Pilot Project was made possible through partnership with the Chinese Central Television (CCTV). He maintained that this partnership provides for the National Television (LNTV) to be digitally transmitted via decoders.
The TV, according to LBS, “will cover all of Montserrado, Margibi, Bomi, Cape Mount, Grand Bassa Counties and parts of Bong Count; the first of its kind in post-conflict Liberia.”
In order to support such a huge investment, powered by a 450 KVA generator that burns 18 gallons of fuel per hour, LBS launched the ‘One United States Dollar Campaign’ for the system.
The intent of this campaign is to encourage the general public to take ownership of the state broadcaster and support it with every necessary resource.
The management is expected to launch the One United States Dollar campaign today, Friday, November 15, with Vice President Joseph N. Boakai expected to grace the occasion.
When the campaign is launched, LBS said; “Each will be encouraged to donate a minimum of one US Dollar monthly to the National Broadcaster to help make LBS meet its goal for more effective and efficient media services.
“We believe that while it is true that government is responsible to fully support the institution, Liberians must see the need to take ownership of their national broadcaster by helping with this minimum contribution to make the system an enviable national media outfit.
“The dollar campaign, which will include roadshows and community visits are to be held for a year-long extending to all parts of the country especially where the system’s signal covers.
The launch will target about a million United States Dollars while additional fund raising activities are to continue until the deficit of two point five Million dollar is raised to cover the full operation of the state run national broadcaster for the fiscal year 2013/14.
“The LBS Management cites challenges such as huge administrative overhead costs; technical equipment and infrastructure inadequacies and content creation and production as some of the many problems confronting the system and hugely drawing on its meagre resources.
“LBS submitted a budget of 3.4 million to the National Government but was allotted a meager 800,000 US Dollars for the fiscal year 2013-14 in addition to projected revenue of about US$600,000 to be generated by the system,” the LBS boss indicated.
However, LBS management is appealing to the people of Liberia to help in their drive to raise funds for the full operation of the national broadcaster so that it keeps informing, educating, and entertaining the general public.