Kwesé, Orange Liberia to Launch Premium Affordable Pay TV

Mr. Mamadou Coulibaly, CEO, Orange Liberia

Econet Media’s dynamic content business, Kwesé TV, has partnered with Orange Liberia to launch the best entertainment and sports and make its first to market, exclusive, premium affordable pay television available to households across Liberia, according to a press release yesterday.

The release said Liberian audiences will be familiar with Kwesé’s free-to-air channel (FTA), Kwesé Free Sports which was launched last year, bringing premium sports content into Liberian homes at no cost. Now the broadcaster will unveil its full-suite of top-shelf content which encompasses all programming genres namely sports, music, movies, series, kids, lifestyle, faith, news programming and so much more.

Viewers looking for a fresh alternative can now look forward to exclusive internationally acclaimed and popular channels such as DreamWorks, CNN International, VICELAND and Diddy’s REVOLT TV as well as other televisions shows which cater for every viewing appetite. Kwesé TV’s programming line-up also includes the very best in global news, offering a diverse set of perspectives on world events and the global economy. This includes the likes of Sky News, BBC, Bloomberg, Aljazeera, WION and CNBC Africa – among others.

Kwesé is a multi-platform and multi-screen broadcast network which gives subscribers access to the full spectrum of programming on Kwesé TV across multiple platforms including TV and mobile. Its 70+ channels of premium entertainment and sports programming can be accessed on the Kwesé’s satellite set-top-box (decoder) available at all Orange stores in Liberia.

In addition to great content and its multi-platform, multi-screen broadcasting model, Kwesé’s key differentiator is its innovative payment options that offer flexibility and convenience. Kwesé offers a ‘pay-as-you-watch’ service that enables viewers to purchase three-day, seven day or monthly subscription packages to its full programming bouquet. These payment options, which turn the traditional pay TV model on its head, provides unparalleled access to premium programming at an affordable price.

Commenting on the launch, Econet Media President and Group Chief Executive Office Joseph Hundah said, “Having launched our pay TV service in 2017 Kwesé is the continent’s fastest growing media company, offering a truly diversified media business that includes Africa’s largest FTA channel Kwesé Free Sports, mobile services, digital and a pay-TV satellite network all under one roof. With a strong presence across sub-Saharan Africa through our various platforms, we believe that Kwesé has a legitimate claim to the title of Africa’s most exciting and innovative broadcaster.”

“We are a dynamic, young company built to respond to the way audiences want to access and consume content. Kwesé delivers unparalleled access to premium sporting action through our affordable FTA offering, as well as entertainment to audiences on the move through our mobile app, while maintaining a solid viewer base on our satellite pay-TV platform,” added Hundah.

Speaking on the launch and partnership with Orange, President and Chief Executive Officer for Raising Africa Media Inc., and Local Partner for Kwesé TV in Liberia Gerald Sherman said, “We are delighted to expand this services in the country for consumers, growing from strength to strength. Liberians can now enjoy a range of premium quality programs and content at an affordable price.

“We are taking media and entertainment from an expensive consumer experience to a more affordable experience. This partnership with Orange Liberia is the first of its kind in the country. We are pleased to come together to reach customers across the length and breadth of this country in different, meaningful, and exciting ways; making it easy for customers everywhere and anywhere to access services and to be a part of the growing and changing media, entertainment, and connectivity sector in the country.”

This launch is perfectly timed for sports fanatics looking to ensure that theirs is the home to visit during the world’s most prestigious football tournament kicking off this June. Kwesé TV holds pay TV broadcasting rights for all 64 matches in the 2018 FIFA World Cup Russia™. Liberia will join football fans across Africa tuning in to watch the Super Eagles (Nigeria), Lions of Teranga (Senegal), The Pharaohs (Egypt), The Carthage Eagles (Tunisia) and Lions of the Atlas (Morocco) compete in Russia.

Commenting on the distribution partnership with Econet Media, Mr. Mamadou Coulibaly, Orange Liberia CEO said, “This is a great day for Liberia and for Orange. Our customers will be able to enjoy a whole new experience with Kwesé TV. We are really proud to be distributing Kwesé TV satellite service in our shops and to provide access to the content on our super-fast 4G LTE mobile network. This is the first time customers will enjoy a multi-screen experience in Liberia; seamlessly accessing their favorite programs at home on their TV or on the go with their mobile phone. We believe there are more innovative content services to enjoy and we will carry on working hard with Econet Media to deliver them to Liberians,” the release concluded.



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