Junior Lone Star Football Club (JLSFC) have announced a media partnership with the Liberian Observer Corporation, the publishers of the Daily Observer Newspaper – as its first official media partner in Liberia.
The partnership deal followed the expansion of the team’s re-branding through the launch of additional football teams in Liberia.
Daily Observer, established in 1981, is an independent daily newspaper with both online and print copy platforms. The print copy platform is circulated nationwide and efforts are underway to reach distant communities nationwide with its wide range of content, including politics, business, sports and entertainment on and about Liberia.
As the club’s first official media partner in Liberia, the new partnership will see them publish JLSFC and JLSFC-Liberia news stories, event notices, and other items of interest in the newspaper’s sports section.
JLSFC Executive Director Paul Konneh said, “We are very excited to be adding such an established newspaper to our group of media partners. With 37 years of experience in the media industry, the Liberian Daily Observer has stood the test of time to deliver important content to their readers in Liberia and around the world. This partnership with them will bring our fans in Liberia closer to the team as well as those in the United States.”
Mr. Bai Best, Managing Director of Daily Observer, said his institution is proud to work with JLSFC. “The Daily Observer is proud to partner with the Junior Lone Star Football Club. We believe that this sports organization exemplifies the values and rewards of physical excellence, teamwork, fair play and overall sportsmanship.
“We look forward to working with the JLSFC family and regularly informing our readers and the fans worldwide about unfolding events at JLSFC-America and JLSFC-Liberia.”
Founded in 2001 by West African immigrants, mainly Liberians in Southwest Philadelphia, Pennsylvania, the founders decided to name the club Junior Lone Star FC after Liberia’s junior national team because most of the team’s players were from Liberia.
In 2001, the club had a single team with 11 players but has grown over the years with the addition of three teams with over 70 players. In 2012, the First Team played in its inaugural season in the National Premier Soccer League; while the Reserve Team (U-23) played its inaugural season in the US Club Soccer National Adult League; and the Junior Team (U-19/20) played its inaugural season in the USL Super-20 League.
Junior Lone Star FC won their first major championship in 2008 when the club’s U-23 team won the Eastern Pennsylvania State U-23 Cup. The club’s U23s then represented Eastern Pennsylvania in the 2008 USASA Region I Men’s U-23 Cup where they defeated West Chester United SC and FC Delco in the semi-finals and final respectively. The club’s U-23 subsequently represented USASA Region I at the 2008 USASA National Men’s U-23 Championship where they lost to eventual champions Ela Elite in the semi-finals.
The club is affiliated with the United States Youth Soccer Association (USYSA), the United States Adult Soccer Association (USASA) and the US Club Soccer (USCS).
Later in 2018, the club will officially launch a grassroots football team in Liberia, with the aim of not only expanding its brand but to also identify players with potential who will one day compete for colleges and/or pro teams in the United States or other parts of the world.