Hipco rapper Jon Bricks has said tackling disunity in the creative sector and strengthening the various unions are his foremost priorities as Liberia’s cultural attaché to China.
Jon Bricks added that in the absence of strong unions and continued disunity, the creative sector in the country will not grow.
“It is impossible to have music that is well-structured or film industries when they are disorganized and the leadership continues to be undermined by its members. In such a case, it is difficult to attract investment from the government to boost the growth of the creative sector.
“I have begun talking to creators about what they stand to benefit if the union is strengthened. This government cares a lot about them so they need to do everything possible to put their house together. I have been blunt with them; it is difficult to attract investment into the creative sector without having strong unions,” Bricks added.
The appointment of Bricks by President Weah makes him the first musician in the country to have been appointed to such a position. Bricks, who has spent a decade and a half in the game, has been in China for the last four years, making a successful impact in China and its neighbors.
Meanwhile, the rapper added that since he became an ambassador, he has been in negotiations with several recording studios and film houses in China to come and invest in Liberia.
“Negotiations are going on fine but there are few things we are trying to settle. There are a lot of many things in the pipeline that cannot be totally achieved if the creative unions in the country are weak. Investors want a strong union that will advocate for the protection of their business and product,” he added
However, Bricks did not give a specific time about the completion of these negotiations, but he promised to implement all that he has said.
“I’m not one of those who talks without implementations. I am taking my time so as to get the best deal for the country. Rest assured that I’m going to leverage my connections to improve the status of the country’s creative industry,” he noted.
When asked whether he will still be doing music while serving as an ambassador, Jon Bricks said: “I will still be doing music and, at the same time, serve as ambassador.”