Jon Bricks Wants to Tackle Disunity, Strengthen Various Creative Unions

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Hippo rapper Jon Bricks: "I have begun talking to creators about what they stand to benefit if the union is strengthened."

Hipco rapper Jon Bricks has said tackling disunity in the creative sector and strengthening the various unions are his foremost priorities as Liberia’s cultural attaché to China.

Jon Bricks added that in the absence of strong unions and continued disunity, the creative sector in the country will not grow.

“It is impossible to have music that is well-structured or film industries when they are disorganized and the leadership continues to be undermined by its members. In such a case, it is difficult to attract investment from the government to boost the growth of the creative sector.

“I have begun talking to creators about what they stand to benefit if the union is strengthened. This government cares a lot about them so they need to do everything possible to put their house together.  I have been blunt with them; it is difficult to attract investment into the creative sector without having strong unions,” Bricks added.

The appointment of Bricks by President Weah makes him the first musician in the country to have been appointed to such a position. Bricks, who has spent a decade and a half in the game, has been in China for the last four years, making a successful impact in China and its neighbors.

Meanwhile, the rapper added that since he became an ambassador, he has been in negotiations with several recording studios and film houses in China to come and invest in Liberia.

“Negotiations are going on fine but there are few things we are trying to settle. There are a lot of many things in the pipeline that cannot be totally achieved if the creative unions in the country are weak. Investors want a strong union that will advocate for the protection of their business and product,” he added

However, Bricks did not give a specific time about the completion of these negotiations, but he promised to implement all that he has said.

“I’m not one of those who talks without implementations. I am taking my time so as to get the best deal for the country. Rest assured that I’m going to leverage my connections to improve the status of the country’s creative industry,” he noted.

When asked whether he will still be doing music while serving as an ambassador, Jon Bricks said: “I will still be doing music and, at the same time, serve as ambassador.”

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1 COMMENT

  1. I do agree with my brother Jon Bricks move to bring the different creative unions together. Bridging the disunity amongst the various creative unions of Liberia is crucial in the long term success of those unions. I hope he will be able to clearly communicate the importance of uniting the different unions and I encourage everyone to work with him.

    However, I have a problem with him trying to involve other nation at the infancy stage of this move and as always, this is a mistake.

    “Meanwhile, the rapper added that since he became an ambassador, he has been in negotiations with several recording studios and film houses in China to come and invest in Liberia”

    The first step of this movement should be strengthening the unity amongst the various creative unions
    and getting the government support. The focus should be on pulling together the various houses in Liberia and utilizing what’s currently available to build a foundation. Bringing in “recording studios and film houses” from China, if these are not Liberian owned, will be like building a beautiful house on a faulty foundation. That’s how Liberia was built. And that’s why when the war came, when all the companies left, we are not able to revive the nation on our own on to this day. Every area/field that Liberia excelled in that powered it’s progress before the war, was owned by foreigners.
    It is not a bad thing to invite investors from outside but the primary focus should be on leveraging what we have to at least build a foundation. And we must ensure that everyone coming in must build off that foundation. Everything Liberia needs creatively is right there in Liberia. We just need to create unity and start looking from within and cultivating the creative minds of our nation. And that’s the only way we’ll be able to obtain sustainable progress that the next generation can benefit from.

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