… to discover new musical talent in Liberia
Young Liberians across the country now have the chance to showcase their vocal abilities in Lonestar Cell MTN’s first nationwide music competition, “MTN Y’ello Star.”
On Thursday, July 15, Abigail Nufeatalai, Lonestar Cell MTN Brand and Communications Manager, said, “This five-week competition, which starts today, is a platform that seeks to uncover new talent among the youth from 16 to 34, educate them and showcase their skills to the world. "
The three-stage competition begins with contestants submitting a one-minute, 45-second video to the website http://www.mtnyellostar.lonestarcell.com. Contestants will receive a confirmation email from Lonestar Cell MTN after registration.
“The Y’ello Star competition is how we are developing Liberia’s next generation of hitmakers,”Ms. Nufeatalai said. “In that way, we are enhancing the country’s culture and image through music.”
Those judging the competition include Sipher the King, Co-owner of Hot FM and music producer, Master Queen radio personality, and Chris Wolo, the Chief Executive Officer of Capital FM.
Considering the importance of MTN Y’ello Star to the Liberian Music Industry Mr. Wolo said, “Young Liberians are endowed with musical talent. Few, particularly in the rural areas, have access to a platform that can transform talent and give them practical knowledge for their professional singing careers. Also, most producers lack the resources to travel the country to scout for talent. This competition provides great value and gives Liberia’s Music industry a boost.”
One key feature of MTN Y’ello Star is the three-week Y’ello Academy or bootcamp. After vetting of the initial contestants, thirty artists will enter the Y’ello Academy.
Ms. Nufeatalai said, “During this phase of the competition, artists will receive voice lessons, learn how to market themselves, produce music, maximize studio time, among others. In addition, the artists will have the opportunity to interact with International producers and hitmakers.”
Only five contestants will make it to the finals in September where they will have the opportunity to perform with top artists.
In addition to the cash prizes and record deal, the MTN Y'ello Star Winner will perform at the MTN Liberia Music Awards in November.
Lonestar Cell MTN CEO Rahul De said that Lonestar Cell MTN is committed to developing the capacity of Liberian youth.
“We believe in Liberian youth. Creativity is crucial to the overall development of the nation and they are the human resources for achieving this. We are committed to turning up their drive to succeed in their careers and in their lives,” he said.