The Liberia Football Association (LFA) and Doxxbet-Liberia extended their sponsorship agreement for three years at a ceremony at the LFA headquarters in Congo Town on 7 June.
The deal, which is worth US$125,000, will sponsor the LFA awards beginning with the Orange 2023–2024 national league.
A cash payment of US$120,000 will be made while US$5,000 will be given for solar lights and their installation at the headquarters.
Doxxbet became the official sponsor of the LFA awards after the two parties agreed to a US$24,000 sponsorship in 2019.The contract was renewed in 2020 and increased to US$100,000 for three years in August.
Doxxbet, the leading sports betting company in Liberia, offers its customers a straightforward betting environment that is filled with excitement.
It was established in 2012 and has since been a leading provider of entertainment and sports betting in Liberia.
The company will continue to benefit from significant branding exposure at various LFA facilities and online platforms.
“We are thankful to Doxxbet-Liberia for its continuous support towards the success of the LFA awards and activities of the LFA.
“Doxxbet-Liberia remains a key partner to the football association of all of the companies in Liberia that we have engaged.
“Doxxbet-Liberia has always shown its willingness to support the growth of football in Liberia whenever we knocked on their doors.
“I believe it is in the best interest of giving back to the country, and we remain committed to utilizing all of the cash and material support towards the development of football in Liberia,” said LFA President Mustapha Raji.
“We are delighted to be here to sign this sponsorship agreement extension with the LFA. We decided to continue with the partnership with the LFA because we believe that the LFA, under the leadership of Mustapha Raji, is doing a great job for football in Liberia,” said Doxxbet-Liberia chief executive officer Michael Gabor.