Why Takun J and Kanvee Adams Lost

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The stunning loss of popular rapper Takun J and gospel musician Kanvee Adams who advocated against corruption, injustice and other societal ills through their songs came as a shock to many people, who are still wondering how it happened.

Jonathan Koffa, the Hipco rapper commonly known as Takun J, contested in District #8 and Kanvee Adams in District #6, Montserrado County. Both artists, despite their strong and huge fan bases, performed poorly and were unable to turn their huge followings into votes.  Incumbent Acarous Gray won the District #8 election, while Samuel Enders won District #6.

Despite voters’ frustration with mainstream politicians and their failed promises, yet they did not see these artists as the right persons to lead them.

This is because both Takun J and Kanvee Adams ran poor campaigns that did not really relate to the people.

For Takun J, his first failure came when the rapper failed to sell his narrative, which has to do with the fact that he was born and grew up in poverty; and that he understands the problems his poor constituents are facing.

Takun J failures to do so broke his strong connection with the youth, who this gone election constituted the highest voting population, but mostly live in abject poverty. They were also seeking a leader who understands their problems (like unemployment), and who is willing to help alleviate it.

And since Takun J did not position himself as that person, who if elected could push legislation that would mitigate their sufferings, he found it difficult to win their votes.

Gospel musician Kanvee Adams.

And for Kanvee Adams, who also did not sell a good narrative alienated her broad music fan base that was mostly made up of women. This is because she was unable to make them understand that she feels their pain and the neglect they go through on a daily basis. She also did not speak directly and forthrightly to their issues, like more rights for women, so they not see her as someone who could address their problems.

As the country is presently defined by the huge economic inequality between the rich and the poor, high unemployment level among the youth, epidemic corruption and high gender inequality between men and women, what the voters in these artists’ respective districts needed was a candidate with a better plan of action to their problems in both the short and long terms. So Kanvee and Takun did not present themselves as those candidates, and that’s why they did not get the needed votes to win.

Their campaign messages were also not really in touch with their constituents. And that was why they did not talk about bills that they would design when elected that will address issues some of the country’s problems, like cutting tax incentives for lawmakers, redistributing wealth, cutting wasteful spending in government and increasing the salaries of civil servants, which they advocated for through their songs always.

This was a huge mistake on the part of the two candidates – not having messages that resonated with middle and low-income voters.

In addition, the shortcomings from their campaign messages not to paint their opponents as candidates who are out-of-touch with the suffering masses and therefore don’t understand their struggles, left the voters with no choice, but to see Acarous and Samuel Enders as their choices.

Both candidates also failed to use the media to their advantage, which cost them votes from the middle class, by whose votes they could have at least made good showings.

Lastly, the police raids in ghettos where Takun J had gone to campaign – which his opponents used to make the people believe Takun J was just not there to the campaign, but to use drugs, and his alleged arrest with drugs, harmed his campaign.

Future artists with representative or senatorial, even presidential ambition should take heed.

Authors

6 COMMENTS

  1. SAME THING WILL HAPPEN TO GEORGE WEAH AGAIN! LIBERIAN PEOPLE, THOUGH A MAJORITY ILLITERATE, ARE “LAWYERS” TOO! IN ESSENCE, THEY ARE NOT DAMNED FOOLS! THEY ARE QUITE AWARE OF THE SIGNIFICANNCE OF HAVING EDUCATED, “COMPETENT” INDIVIDUALS TO HEAD THEIR GOVERNMENT. DESPITE THE DISMAL FAILURES OF THOSE ELECTED CURRENTLY, THEY REMAIN HOPEFUL OF BETTER EDUCATED COMPETENT, SINCERE LEADERS FOR OUR FUTURE. TAKUN J, ORLOR MUSICIANS, LIKE OUR OWN “MASTER FOOTBALLER,” ARE COMPETENT IN THEIR SPECIFIC “AREAS OF EXPERTISE,” WHICH DEFINITELY EXCLUDES THEN FROM COMPETENT, EFFICIENT POLITICAL LEADERSHIP OF OUR FORTHCOMING AND FUTURE PROGRESSIVE NATION! AND SO MUTE . . . . IT BE!!

  2. The reasons given for the loss of the two musical stats are far from the truth. In fact this election was never decided on the issues raised in this article. It was rather based on blind loyalty to parties and individuals. What campaign did the winners of those two district run other than being memories of CDC.Their performances in this government is as worthless as it is as shameful.The youth you talked about in Montserrado care little about the character or what a candidate is capable of doing but rather voting with the hands clutched over their noses. This type of voting is partly responsible for the poor state of our nation

  3. Good analyses of why these two popular musicians failed to resonate with voters in their respective districts. I may add that these two fabulous musicians are very popular in Liberia just as George Weah is also popular amount Liberia impoverished masses.

    Why couldn’t Takun J. and Kanvee Adams attract many votes as George Weah did when he ran for the Senatorial seat in his district? However, his performance as a Senator is pathetic.

    George Weah had the advantage of winning his senatorial seat because he formed a popular opposition political party (CDC) which attracted many prominent Liberian politicians and a large number of Liberian soccer enthusiasts since 2005 until now.

    Since George Weah introduction to Liberian politics with the formation of his CDC, many prominent Liberian Politicians used Weah’s popularity to run for political offices by undertaking all the political maneuvering and strategies over the years for George Weah as he heads the party.

    George Weah’s strategy of appealing to the impoverished masses as “redeemer” of their sufferings has increased his followings over the years. However, George Weah has made no tangible contribution towards the development of these suffering masses in his Senatorial District.

    On the other hand, these two great musicians with all due respect to their contribution to the Liberian entertainment industry coupled with their musical prowess, both musicians are political novices who are still learning the game of Liberian politics.

    I suggest that these two great musicians go back to their communities and actively engage them. These musicians need to be more active in their communities and districts. They need to contribute more to the social and economic development of these communities that they portent to represent.

    Poor Liberians are tired of fancy talk and empty promises. These poor Liberians need more tangible evidence of social and economic development in their communities. Where are the schools, roads, community center, wells, toilets, markets, clinics, scholarship programs, etc., that these two popular musicians can point to that would be counted as social programs to attract votes from the community?

    These musicians aligning themselves with popular political parties just to get on the party’s ticket is the easy part; but these two popular musicians need to show evidence of what they have done for the people lately with all their popularity and money?

    Poor Liberians today care more about tangible contributions toward their social and economic development than voting for new political candidates solely based on his or her popularity! These tangible contributions are indeed what the poor Liberian masses care about today in modern day Liberia!!!!!

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