Vision International Production (VIP) founder Cosme R. Pulano has appealed to Liberian movie houses to produce quality movies that speak against the ills of our society.
“Amidst the challenges, we urge you to produce more movies that speak against the ills of our society. Today, teenage pregnancy has become a nightmare for our nation; rape is endemic; drug abuse and addiction is prevalent, and; same sex marriage is on the increase,” he said in an exclusive interview with LIB life.
Quoting President Ellen Johnson-Sirleaf’s 2012 remarks on same sex marriage, the VIP Executive Director said, “We’ve got certain traditional values in our society that we would like to preserve. Unfortunately, these precious ways of life are being eroded by the proliferation of some Western and African movies that (seem to promote) some of these vices.”
He added that it is a known fact that the easiest way to teach is through the utilization of audiovisual aids and techniques. Soon, he said, parents will not be able to tell their children and the younger generation that same sex marriage is not acceptable in our culture because they are learning from what they see on the big and small screens.
“Given this new trend, if we don’t offer quality productions that preserve our rich cultural values, soon, other vices will be considered as part of our culture,” he declared.
He emphasized that Liberian movie producers and directors must cultivate the habit of researching about their own culture to end the practice of borrowing from other cultures, “especially from our Nigerian brothers.”
He noted that without the requisite training and support, Liberian productions would not compete with those being produced in the successful movie nations in the sub region.
“It is time for a major shift,” he added.
Meanwhile, the VIP boss was quick to hail the Liberia Movie Union (LIMU) for its tireless efforts to improve the sector, but pointed out that continuous internal wrangling in the organization will only serve as a major impediment to growth and vibrancy.
“As a newcomer to this organization, VIP humbly calls on all movie groups to set aside their differences and work together. We are also pleading with the leadership of the Union to accept criticisms and suggestions, as the Union needs reform,” he added.
He humbly called on the Union to ensure that the name “Lollywood,” used to refer to Liberia’s movie industry, be changed, unless it was used prior to 1989.
“Let us investigate because Lollywood is the name of Pakistani film industry based in the city of Lahore. The word Lollywood was first coined in the summer of 1989 in line with the American film industry’s nickname Hollywood,” he noted.
He extended thanks and appreciation to the Liberia Football Association boss, Musa Bility, for his support of LIMU and called on other Liberians to support the entertainment industry, especially motion picture.