There are few people who walk the walk and demonstrate actions that they’ve promised to execute, in order to see to it that Liberian music flourishes and expands.
Some people will go an extra mile in making sure that their dreams and endeavors for Mama Liberia become a reality, and not just a broken promise that has been shattering Liberia’s potential well-wishers for years.
DJ and event promoter Theo Seton, is one prime example that it doesn’t take a lot to mean what you say, and to do what you mean.
“In the past I’ve always wanted to come back home and help in the way we work out there (Canada), and I’ve teamed up with Heartbeat records to see what we can do,” Theo announced during a recording session at Heartbeat records.
Canadian based Theo Seton, who recently returned to Liberia after spending all of his life in and out of Liberia, has been contributing to the Liberian music industry and its society for years. Notably, he has single handily coordinated events such as basketball tournaments, concerts and other events and activities to keep the youth occupied.
“I’ve been here a couple of times since leaving home to live abroad, and each time I come out here, I always contribute to our country by holding tournaments, concerts and other stuff to help promote my country,” Theo earlier stated.
Theo not only wants to play an major role in the infrastructure leading to a better music industry, but he literally wants to see the Liberian music industry find its self amongst other top international players.
“One great change that I will bring out here to Liberia is to have Liberian artists work with artists outside of Liberia. Stepping it up to that level will help Liberian music,” he disclosed.
Furthermore, Theo believes that internationally, people don’t like to listen to Liberian music because it is not considered to be on the international standard, it’s not marketable.
“If Liberian artists do collaborations with artists that are on the international market, it will help sell and promote Liberian music as well,” he added.
Liberian artists define Hip-Co music in many ways, but one thing can be certain, Hip-Co music has begun to sound tasteful, and Theo has taken notice.
“The industry has become somewhat improved, and upgraded even though it sounds similar to that of Nigerian music, but it’s okay because that is the market sound right now. The engineers and artists are improving and getting smart to step it up with their lyrics too,” Theo stated.
Meanwhile, there are still a few issues to be looked into as the Liberian music evolves, and that’s the promotion it is receiving on a wider angle.
“Artists are not getting the promotion that they need. Everywhere I pass I hear Nigerian music and I think Wiz Kid is the Michael Jackson of Liberia now. The [radio] DJ’s could be to blame because it’s like DJ’s only have one mix and they’re just sharing it around. If they can give Liberian music the same love and feeling and play it over and over again to get its audience used to its sound, the more people will want to listen to it,” he said.
According to Theo, giving Liberian music more airplay could help initiate a special likeness that the citizens of Liberia have yet to really grasp.
“When people get to know the music they will want to get to know who the artist singing it is. Now that they are not hearing it like that, they’re not knowing it like that.”
Theo has been doing his best to promote Liberian music all over the world by playing hits out of Liberia despite the challenges that come with the undefined vernacular.
“Its hard at times, some people just don’t want to hear Liberian music in other countries, and I have been booed before because of it. I really got love for my Liberians all around the world that support it no matter what. They always attend my shows and so on. With that in mind, one should wonder how can the artist begin to get their creative work’s exhibited?
“Many artists have the talent but have no knowledge of the business side of it. That’s why they don’t have air quality; they need managers and a managing team to be able to create air quality work, or that airtime standard.”