LIB Life 2015 Performance Report


Practice makes perfect, the saying goes. And every good performance is potentially a success story of handwork and dedication. With just literally minutes before entering 2016, it is necessary that we look back at 2015 and assess the performances of artists, disc jockeys and promoters who did well in the entertainment industry.

Young Muse Thrills A3C
What happened at the A3C (All 3 Coasts) Festival and Conference in Atlanta was great news for young Muse as he shared the same stage with acclaimed American Hip-hop artists including Bone Crusher.
This gave the sensational Liberian Afro-pop artist the chance to interact with one of Hip-hop’s renowned artist managers, Debra Antney, who did not hide her admiration for the artists but bestowed on him praise. From this move, critics say Young Muse will not find it difficult to break into the music industry.
The ‘Never Scare’ hit maker Bone Crusher also heaped praises on the Liberian artist describing his performance as, “good job” and “remarkable”.

Soul Fresh Endorsement Deal
Appearing currently as the hottest rap group, and performing on almost every show around town, the duo known as Soul Fresh looked to double their success as they singed with XL energy drink as its brand ambassadors. The deal put Soul Fresh among few Liberian artists who have become brand ambassadors for companies and products.
While the group head JB, declined to reveal the terms of the endorsement, it is believed to be a good deal that put their musical career on a firm footing.
In reality, Soul Fresh can only realize a huge percentage from this deal if their popularity can actually prove to significantly improve sales for the drink.
“We trust the company and success in the music industry requires a lot of hard work,” JB said.
“The more you discover your fan base, the faster your game will move to another level,” he said, adding, “This deal allows us to get the immediate responses from our fans who are supporting us.

Dahnsaw, 3rd Runner Up
Serving as Liberia sole representative at the 11 edition of the Next Movie Star’ competition, Esau Owusu Dahnsaw, needed a definite performing to put his country back on track since Avenette Sirleaf, alias Queen V, won the competition in 2008, when he found his foot at the annual acting reality television show competition.
His performance at the competition rate itself as he wants into the final with seven Nigerian as he won three prizes including being the Most Photogenic Competitor’ and the ‘Mr. Game Changer’ titles respectively.
However, Dahnsaw could not win the first or second place since many people from Liberia were unable to vote due to the high tariff in SMS voting from Liberia to Nigeria, but was able to come as 3rd up.
“It was a hectic one. If you see me now, you will know how tense it was because I lost so much weight while making sure to live up to the rudiments of the show as well as coping with the Nigerian dishes,” Dahnsaw said in an e-mail to LIB Life.

Rewina Juduh was a mainstay throughout the highly anticipated SHINE Season II Singing Competition and emerged with the grand prize of a L$150,000 check, after beating 16 contestants to clinch the prize. Her vocal tone was distinct and a unique delivery.
DenG Sets New Record
While it is true that DenG, has not been able to produce a single video for any of his songs, the year under review was a record moment for the artist as his hit single, “They Vex”, released in 2014, made him the first Liberian Artist to win Song of the year and Artist of the year by both The Liberian Entertainment Awards and The Liberia Music Awards in 2015.
It did not stop there on February 7, 2015; DenG became the new ambassador for Novafone Liberia, a mobile phone company. Though the artist did not disclose the terms of the contract, his website puts the value of the deal at a whopping US$50,000.
Another record moment came when DenG was nominated for the Best New Artist category at the just ended African Entertainment Awards, along with Nigeria’s MC Galaxy and Uganda’s Eddy Kenzo, who won Best International Act at the 2015 BET Awards.

Comics Bag Cellcom Endorsements
Since both of them rose to celebrity status on the silver screen in the midst of the Ebola crisis with their fun comedy acting style, John and Paul Flomo have set a record of becoming the first local movie comedians to become brand ambassadors for Cellcom GSM, a mobile company.
The one-year contract between the company and the comedians is said to be worth more than US$ 24,000 and both guys have been doing really well in promoting the company brand.
“For the level of hard work these guys have made in a very short period of time, this is an accomplishment,” the manager, Dream Debo, said. “You see comedy, it pays a lot and we believe this the beginning of their success.”

Artus Frank Clinch Two Awards
International Liberian movie icon, Artus Frank brought back pride to his home land by become the first Liberian actor to win theFace of Africa and Humanitarian Figure Awards respectively from the Continental Award Committee in the US.
The Face of Africa Award represents the most popular and most dominated actor on the continent for 2014 – 2015.
Not only that Artus Frank bring the award home and present it to the Government of Liberia, he also affixed his signature on the UN Women ‘He for She’ Campaign, joining the fight against Gender-based Violence and Child protection.

Baltimore Fashion Week
At Baltimore Fashion week, Liberian fashion designers including Angie H and Crystal Wonyen were praised for showcasing quality couture that stirred the crowd at the just ended 8th Annual Baltimore Fashion Week.
At the fashion event both Liberian female designers presented individual styles, ranging from bridal wear to specialty t-shirts to diverse designs that cause Sharan Nixon, founder and owner of the Baltimore Fashion week to move from her announcement set to run on the walkway to see model rocking the Liberian designs.
As the Angie H collection swung the runway, it captured the attention of women of all ages, and Crystal Wonyen also pulled the audience with her amazing designs was exceptional collections.
“Liberian designs shown on the runway were the best I ever saw in my fashion career, especially the Angie H dress with the opening. It was elegant,” Sharan Nixon, said.
“I had to leave my commentator post on many occasions just to come spy models that were wearing Liberian designs because the crowd was always going viral,” she noted.

Junda Morris Kennedy received award
A promoter of the Liberian fashion industry and because of this, Ecowas Fashion Week recognized her for the numerous efforts as a ‘Fashion Icon Facilitator’ at the Ecowas Fashion Week in Benin, Cotonou this year.
Junda Morris Kennedy, who is the Liberian representative for the World fashion week was able to nominate 14 Liberian Fashion practitioners to the West Africa Fashion Award.
“I will use this award as a platform to launch the Liberian Fashion and Arts Council, an institution for Liberian creative professionals,” she says, adding that the organization will provide advance training in career guidance and opportunities, education, training and resources, work-life-dream balance, among others.

DJ Nelly Feature On Be100! Radio
Well lastly, on your list we have DJ Nelly who is the only Liberian disc jockey whose mix is being played on Be100! Radio every Saturday from 12pm to 2pm Liberia time (7am to 9am EST).
Be100! Internet Radio founder and ace artist manager, Debra Antney, is urging more African musicians and DJs to take advantage of the free mix platform, which offers more international recognition.
Nelly said: “I knew that this day could come one day, when my deejay skills will be recognized internationally. I’m very proud for this opportunity.”


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