KORA Awards Names Kanvee ‘Goodwill Ambassador’

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The biggest music awards organization in Africa, the KORA – All Africa Music Awards, has accredited and recognized Liberia’s top Gospel Artist, Kanvee Gaines Adams, as their Goodwill Ambassador on Ebola.

The KORA Awards, the Pan-African equivalent of the American-based Grammy Awards, honors the best artists from Africa and its Diaspora.  

In a letter dated October 8, 2014 and addressed to Mr. Emmanuel Adams, husband and manager of the Gospel artist, KORA stated: “While awaiting the event to take place, we would like to appoint you as the 2014/2015 Goodwill KORA Ambassador in your country.”

Accompanied by a Certificate of Accreditation, the letter outlines Amb. Kanvee Adams’ newly found roles as follows: “Act as the KORA Awards’ spokesperson towards the media and the arts and culture authority of your country; To obtain the contribution of political authorities, especially the Head of State, as well as private sector leaders, for the large-scale project we would like to carry out through appreciate humanitarian organizations, such as Doctors Without Borders, to help the Ebola virus victims on the African continent.”

In another letter dated October 10, 2014, Amb. Kanvee Adams was told that her first action as a KORA Ambassador is "to make a short video, which will be published" on her social networks and on the organization’s website (www.koraawards.com), with the project hashtag: #KORAFightsEbola.

As West Africa struggles with the Ebola outbreak, the KORA Award’s response to the crisis is that it is time for African themselves to take over catastrophic situations on the continent as opposed to the past, when it was always the Western World taking over Africans’ problems.  “We believe it is now time for us together, as responsible Africans, to show the world, starting with our Heads of States, that we can contribute in the resolution of our problems,” a statement from the Award body said.

KORA added that it has decided to engage in concrete actions to leverage resources which will be publicly handed over to credible humanitarian organizations for urgent assistance to affected populations.

“Any donation collected by our Goodwill Ambassador will be published in the list of donors on all our social networks”, KORA adds.

Kanvee, who is currently visiting the United States of America, is among 54 Goodwill Ambassadors appointed by KORA to their respective countries across Africa.  All are renowned musicians, including Sarkodie of Ghana, Mrisho Mpoto of Tanzania, Eddy Kenzo of Uganda, Stanlux of Togo, Sessimé of Benin, among several other top rated African musicians based on the continent and also in the Diaspora.

Prior to her October 8 letter, Kanvee received an official communication from the KORA Awards announcing her first-ever nomination for the award, the event of which was initially scheduled for December, 2014.  If successful, this would be her first KORA Award.  The last KORA Award won by Liberians was the all-male vocal group Vow2Praise, also of the Gospel genre.

Since the release of her debut album “Be Like Job” about a decade ago, Kanvee has made hits nationally and internationally, going on to sweep national awards and international awards including last year’s Special International Award for the Promotion of African Gospel Music at the 4th Annual Africa Gospel Music Awards (AGMA’s) ceremony held in the United Kingdom. Her popular tracks entitled, “Carry my load”, “Thank God for Mama”  and “Bundle” “Thank God For Mama”, and now “Heart Desire” have made hits throughout Liberia and the Liberian Diaspora as she has held concerts in USA, Benin, Togo, Jamaica, Dominica, , Ghana and Nigeria, etc. 

In the Diaspora, her gospel songs feature prominently on the playlists of DJs at Liberian social gatherings and African terrestrial and internet radio stations. To date, she’s produced 20 albums.

Prior to her new KORA ambassadorial role, Kanvee was named Liberian Charity Ambassador about a year ago.

The KORA Awards

Created in 1994 by Ernest Coovi Adjovi, a businessman originally from Benin, the award ceremony honours the best artists from Africa and its Diaspora. The inaugural edition of KORA was held in 1996 in Johannesburg, South Africa.

Known as the Pan-African version of the Grammy Awards, the KORA Awards ceremony is one of the most viewed TV live shows on the African Continent, gathering over 720,000,000 views according to CNN.

Since its inception, the Pan-African cultural event named, “Les Trophées KORA de la MusiqueAfricaine” or “KORA – All Africa Music Awards” has taken place 12 times on the African continent.

For the first ten years of its existence, the KORA Awards took place in South Africa but have since also been held in Burkina Faso and Côte d’Ivoire.

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