The catchy colloquialisms of Liberian music hit-maker DenG are hard to beat, and have earned him a reputation as one of the most followed Liberian artists online, especially in the Diaspora. Not only have his hit tracks get listed among top-requests on airwaves in other African countries, but the phrase he made famous – “If they vex, let them buss” – might turn out to be a sweet business opportunity for the artist. With the phrase on everyone’s lips both in hostile or friendly talk, DenG’s management team is making it a fashion statement – literally.
“DenG’s ‘They vex, let them buss’ t-shirt collection will be in Liberia very soon,” says his management team.
But that’s not all. There are rumors that the song might be used on a political campaign during the 2014 senatorial election, another opportunity that could earn him royalties.
Since the 2005 presidential and general elections that saw Mrs. Ellen Johnson Sirleaf emerge as President of Liberia, few local musical artists have been able to turn catch phrases into hit songs that compete for supremacy in their own right. In the 2011 presidential and general election, for example, Congress for Democratic Change (CDC) featured a song titled, “Monkey Come Down”; while their arch-rival, the Unity Party (UP), commissioned Sundaygar Dearboy to do a re-make of the Nigerian hit song, “Pressure”. Suffice it to say that, if a presidential election were decided by the popularity of a campaign theme song, the story would have been different today.
Knowing this full well, DenG’s management team, led by Alice Yawo, has smartly issued the following caveat: “As the Liberian Senatorial Election draws closer, we will like to wish each and every candidate a prosperous campaign process. With that said, we would like to ask that none of DenG’s songs and lyrics be used during this election without our permission. If you are determined to have DenG music as part of your campaign, please contact us. As everyone is aware, being part of a Liberian election [has] risks. Therefore, we would like to choose the risk rather than the risk choosing us.”
So far, there haven’t been any confirmed takers for DenG’s song. And with the CDC theme song is finding its way back to the airwaves as the party rallies its constituents to secure its Senate slots, the trend of “political music” might just increase as a major winner among the youth electorate. It is still too early to tell, but it will be interesting to see how music plays out in the current senatorial campaign.
Meanwhile, good luck to DenG and his heightened success from LIB Life.Top of Form