I don’t know where you were when Liberian music started pushing its way through all of the foreign music that were compulsively being played on all radio stations. But there came a time when only Liberian music made in Liberia was more popular to play, leaving out Liberian artists in the Diaspora.
HottFm and its team fought a good fight trying to break in and blend the local and international artists. There were challenges: foreign artists felt like other radio stations were charging too much money to air their songs, while DJs at those radio stations defended their rates by saying when an artist is unknown to the public, that artist needs to be promoted.
Promotion is different from radio play. It’s the DJ’s job to bring in ratings, to build up the artist’s fan base.
So HottFm and team did just that, and started engaging Liberian artists in the Diaspora who had not only joined heads with some of Liberia’s greatest home based artists, but had come together to support artists and promote their songs. The station has been playing their songs and giving them the promotion they desperately need to break into the Liberian industry.
Now, with the coming of Christmas, the season to be jolly, HottFm will be in a collaboration to deliver the biggest concert ever by bringing Liberian artists from around the world to Liberia on December 26.
The news is the talk of the town and so far venues have been sold out for after parties and shows throughout the week the international artists will be here.
Artist like Skylet White of the “Balance” hit, Young Muse, BE100’s favorite and “Danze” hit maker, and many more. But here’s the thing, the list of artists keeps growing, as more and more artists based out of Liberia are making reservations for their acts.
“This will be so dope getting to meet our artists, whose music we always listen to, on stage here,” stated Rahim, a fan of Disturbing the Peace.
If you’re an artist in the Diaspora, the Liberian Entertainment Awards and Liberian Music Awards are coming again, and artists need those votes. At the end of the day, majority rules; and that majority is home based. So come on home and earn those votes.
Hottfm is encouraging Liberian artists in the Diaspora to contact HottFm and team for further information.