African Media Initiative (AMI) and the Pan African Federation of Filmmakers (FEPACI) have signed a memorandum of understanding in Nairobi to provide support for the development of high quality audiovisuals and films for the continent’s industries.
According to a press release, the two institutions will create market opportunities for the production of compelling African stories that meet international film standards.
The move is also aimed at scaling up the distribution of African films within the region and beyond.
The release also said “The initiative will promote, and share research and market data on the state of the media and film markets, which will drive more commercialization and financial viability of African content production.”
“Film is a significant industry in Africa, generating US$590 million in annual revenues in Nigeria, US$ 300 million in South Africa, US$ 70 million in Kenya, and US$ 25 million in Egypt,” the release said.
“But the continent’s film industries continue to struggle with issues such as a deficient in funding, poor infrastructure, and distribution challenges,” the release added.
Both organizations look forward in addressing these challenges by working with industry stakeholders and policymakers to find lasting, innovative and technology driven solutions.
AMI is a pan-African organization that promotes the development of pluralistic media, democratic governance, as well as economic and human development in Africa. It realizes its goal through a set of strategic activities aimed at transforming the media and communications landscape on the continent.
Since its founding in 1969, FEPACI has grown to become the continental voice of filmmakers from various regions of Africa and the Diaspora.
It works with affiliate national bodies and development programs for the enhancement of an enabling environment and infrastructure for all dimensions of filmmaking and the audiovisual media in Africa by Africans.