The United Bank for Africa (UBA)-Liberia has announced a partnership deal with Lonestar Cell MTN to provide mobile based financial services (Mobile Money) to its customers.
The head of marketing at UBA-Liberia, Mrs. Jefyne Togba, told journalists yesterday at the bank’s headquarters on Snapper Hill (Broad Street) that the launch of mobile money at UBA-Liberia is aimed at providing financial services to the “unbanked” population.
She indicated that the banking sector is globally shifting towards digital banking and UBA prides itself in being the leader of digital/electronic banking in Liberia.
“Adding mobile money into the bank’s portfolio of services is the next step in easing access to banking services and pushing Liberia forward in the digital banking sector globally,” Mrs. Togba said.
“Mobile money transactions can now be processed at any UBA branch or cash center with ease.”
Madam Joyce Maltaldi, 46, a UBA-Liberia customer, said it’s a welcoming initiative, while Mr. Dickson Jackson, 37, said he is happy with the bank’s services, including mobile money.
Mobile Money was initially launched by Lonestar Cell MTN and Ecobank Liberia in 2012 as a financial service operated via mobile phones.
Mobile Money customers are able to send and receive money, pay bills, buy airtime, and more through the service.
It may be recalled that recently UBA launched the ATM Gallery to help make banking services easy in Liberia. The launch of the Gallery marked the introduction of the Liberian dollar ATM Visa cards, a unique program in the banking sector that brings a better way of doing business in Liberia, bank officials said.
Madam Chioma Mang, CEO of UBA Liberia said: “What we have introduced to the market in Liberia is to show people a better way of doing banking. It shows that you can have access to your money even after banking hours. We are the first bank to bring ATM to Liberia and we are the only bank with Liberian dollar ATM card.”
According to the UBA boss the bank’s decision to open the ATM Gallery is to serve customers at all times (24 hours). “People can come in any time to collect money without interfering with anybody. Today we are opening the ATM Gallery to serve the wonderful people of Liberia and make banking easy,” she said.
The bank’s CEO disclosed that the bank also offers a Visa Debit Card that is linked to a UBA Account in US Dollar or Liberian Dollar denominations and can be used anywhere in the world where Visa card is accepted.
The U-Direct program also gives customers access to their UBA accounts online to make transfers, view statements, order checks and many more, she said.