UBA Expands Digital Banking with New Prepaid Card


United Bank of Africa (UBA) Liberia Limited has announced the launch of the “Prepaid Loyalty Card”, which is readily available for transaction at all ERA Supermarkets and other business centers in and around Monrovia.

The prepaid card is issued instantly and for free. The bank says one does not need to have an account with UBA to access the card. Cash may be uploaded to the card as needed.

According to UBA, the prepaid card enables customers to pay for their shopping, bills in all retail outlets accepting ATM card and MasterCard, as well as withdraw cash at UBA ATMs in all the countries where UBA Bank operates, and all ATMs worldwide that accept MasterCard. At ERA supermarket in Sinkor, where the card was launched on Saturday, March 5, the Bank is offering a 6 percent discount on all purchases made using the prepaid card.

Madam Chioma Mang, Chief Executive Officer (CEO) of the United Bank for Africa said: “This is a unique service. It is a first of its kind Liberians need to take advantage of it at ERA using the card you have six percent discount on every shopping you do.”

She said the uniqueness of the prepaid loyalty card is that it is not limited to Liberia, “it can be used in anywhere in the world and in more than one million ATMs around the world.

Mr. Robert Abi Jaoude, the CEO of ERA, stated that the launch of the prepaid loyalty card is a welcome venture that will not only make doing business easy at ERA but give his business the needed international recognition.

It may be recalled that recently, UBA partnered with Lonestar Cell MTN to provide mobile based financial services (Mobile Money) to consumers.

The Mobile Money service was initially launched by Lonestar Cell MTN and EcoBank in 2012 – a financial service that can be utilized through mobile phones.

It has made mobile Money customers to be able to send and receive money, pay bills, buy airtime and more through the mobile money service, reports indicated.

Head of Marketing UBA-Liberia, Mrs. Jefyne Togba said the launch of mobile money at UBA Liberia is aimed at providing financial services to the “un-banked” population.

The banking sector globally is shifting towards digital banking and UBA prides itself in being the leader of digital/electronic banking in Liberia, she said.


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