Promising Insurance Climate in Liberia Commended

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EQUITY Assurance Liberia Limited, a Liberian subsidiary of EQUITY Assurance Ghana, incorporated in February 2008 and certificated by the Central Bank of Liberia on March 12, 2014, has reaffirmed its commitment to contribute to the promising insurance climate it foresees in the country.

Managing Director and Chief Executive Officer Ishola Akintunde told the Daily Observer in an interview recently in Monrovia that Equity Assurance Liberia Limited works to make a difference amongst insurance companies operating in the country.

Evident, he said, is the company’s corporate mission to establish an insurance company that would be a reference point in excellence to claims and settlement services, which is achieved, he said, through a well-motivated workforce, cutting edge office technology and good business ethics.

Mr. Akintunde said the company has adopted prompt payments to customers’ claims, backed by reinsurance support as well as highly trained professional staff.

“We implement an aggressive promotional strategy to market the company’s products and services, thereby maintaining its reputable insurance track record,” he said.

“We would like to take this time to inform the people of Liberia that Equity Assurance Liberia Limited is here to stay and do business and that is the reason why we have now relocated next door to the Royal Grand Hotel to grant even better access to our numerous clients.”

He welcomed the government of Liberia’s mandatory registration for all commercial vehicles plying various routes in the country through the Ministry of Transport in furtherance of the laws of the nation.

He also explained that Equity continues to create awareness on the importance of ‘third party insurance of vehicles’ initiated by government of Liberia, evidenced by Equity spending over US$20, 000 to settle claims over the last few weeks.

Mr. Akintunde said he was extremely grateful that his institution over the last few years has been ranked high among insurance companies in the country and was singled out by a civil society organization, the Society for the Promotion of Peace, National Reconciliation and Reunification (SPNRL) due to its organizational policy of delivering quality service to the people of Liberia.

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