The Management of Ecobank Liberia Limited (ELL) has reiterated that the Bank’s mandate is to build Africa and develop Africans, and that ELL will not depart from this core mandate.
Ecobank Managing Director Kola Adeleke was speaking Thursday at the grand finale of the Ecobank Deposit Mobilization Campaign (EDMC) in Sinkor where a customer of Ecobank's Zwedru Branch emerged as the lucky winner of a brand new four-door Chevrolet valued at US$15,000.
Madam Cecelia Harris Jolo is a resident of Zwedru, the provincial capital of Grand Gedeh County.
She current works at the Zwedru airstrip. Speaking with Ecobank officials via mobile phone, Madam Jolo said she was surprised.
“I can’t believe it. What did I do to emerge winner of the car?” she asked. Responding to Madam Jolo’s inquest, the head of marketing & Communications at Ecobank, Madam Ivy Fairley added “you won because you regularly deposited money in your United States dollars savings account at our Zwedru Branch.”
The brand new vehicle is the Ecobank Giant Prize Giveaway. The draw was held at the Ecobank Branch in Sinkor in the presence of the Board of Directors of the Bank.
On June 12, 2013 the campaign started with the Ecobank Management encouraging USD savings account holders to regularly deposit US$100.00 to allow them to form part of the draw.
About 31,000 customers’ account numbers were qualified for the grand prize, which Madam Cecelia H. Jolo won. Supervised by the Liberia National Lotteries, the over 31,000 account numbers were placed in a rolling drum by three Ecobank Board of Directors.
Madam Jolo’s account number was picked by a male customer who had gone to conduct a transaction at the Sinkor branch. The drum was rolled over and again before the customer, named withheld, turned his back and picked the winner.
Many bystanders were amazed that the winner of the grand prize was from rural Liberia.
Madam Jolo was expected to arrive in Monrovia Friday to take delivery of her brand new Chevrolet. The promotion, analysts observed, was a win-win for customers and Ecobank.
A bystander noted that while it is true that only one person is taking delivery of the car, the rest of the customers that make up the 31,000 regular depositors now have savings accounts that they can refer to. The bystander also noted that Ecobank benefitted because the Bank was able to mobilize more deposits, thereby increasing its assets base.
The Ecobank MD told the public that Ecobank is here to fulfill its founding objective of “helping with the rebuilding process of Liberia and improving the livelihoods of ordinary Liberians.”