Cllr. Althea Sherman, General Counsel/Chief Operating Officer of the National Oil Company of Liberia (NOCAL), has urged Liberians to promote made-in-Liberia goods on the local markets as well as strengthening the business industries of the country.
Madam Sherman said it was important to promote home-made goods in our country, so that they (made-in-Liberia goods) can compete with imported goods on the Liberian market.
NOCAL’s Chief Operating Officer made the commendation on Saturday, December 14, at the Monrovia City Hall, during the opening of the second Annual Liberian Arts, Craft and Culture Festival, held under the theme: “Promoting Local Content Entrepreneurship in the Arts and Tourism Sectors,” organized by the Ministry of Commerce and Industry with support from the National Social Security and Welfare Corporation (NASSCORP) in collaboration with the Liberia Coca Cola Bottling Company.
In her address, Madam Sherman explained that the festival is intended to promote and showcase Liberians home-made product of different kinds on the local Market, and thereby drawing the attention of entrepreneurs worldwide.
Madam Sherman said that Liberia has many artifacts (object made by human) to offer the world but Liberians should begin to promote the works and goods of their local craftsmen.
Adding she said artifacts play a major role in the tourism industry and they also create jobs opportunity for youths in the country.
Cllr. Sherman used the occasion to call on the Members 53rd National Legislatures to help strengthen the country’s tourism sector that would attract international investors to come into the country and invest more in our economy.
Meanwhile, the second Annual Liberian Arts, Craft and Culture Festival brought together formal and informal business people, Government representatives as well as civil society organizations in support of their home-made products.