In line with the financial inclusion strategy of the Central Bank of Liberia (CBL), Guaranty Trust Bank Liberia Limited (GT Bank) has launched a banking product known as “GT Crea8 Student Account,” which targets the country’s large youth population, especially college and university students.
Speaking at the official launch held at the University of Liberia (UL) over the weekend, Ayodeji Bejide, Chief Executive Officer (CEO) and Managing Director of the GTBank, said the GT Crea8 Student Account is a trendy, card-based, interest-bearing account designed especially for university students.
“It is part of the bank’s value proposition to deliver banking in a different way to young people by engaging them with fun, exciting and interactive activities such as musical campus storms (shows on campus) and master classes, which resonate with their unique demographics,” Director Bejide said.
He said the newly introduced product, which is developed in line with a virtual account designed to allow students maintain a value-adding banking relationship, will help avert the challenge of low savings culture among Liberian students.
The GTBank, he said, registered on June 7, 2007, is a subsidiary of Guaranty Trust Bank Pic, one of the leading banks in Nigeria with triple ratings. It is also the first indigenous owned sub-Saharan African bank to be quoted on the London Stock Exchange.
Director Bejide said GTBank Liberia currently rates very high among the youth in terms of perception and has become a well-recognized and trusted brand associated with high quality customer service, professionalism, innovation and superior financial performance with a strategic vision for growth.
“This is evidence by its adjudication as Bank of the Year in 2015 by the New Republic Newspaper, most outstanding Bank in Liberia in 2011 and 2013, and Best New Entrant in 2010 at the National Awards, as well as Best Bank of the year 2010 by the Global News Network,” she said.
Meanwhile, Princess E. Cooper, Assistant Manager and head of Electronic Banking, advised students to acquire the GTCrea8 Account so they will never have to grapple with the delayed experience in paying school fees.
“With the GTCrea8 Account, we are going to show you that we will have an ATM machine on the UL Campus to make it easier for every student to withdraw from your account without going to the bank,” she said.
“GTBank will talk with the school’s authority to provide the space for the bank to ensure that one ATM machine is placed on the campus and help students get their money at anytime.”
The bank currently has eight business locations, including Clara Town, Randall Street, Red-light, Sinkor, Water-Side, RIA, Ganta and Buchanan, and intends to extend its branch network to other parts of the country in line with its long-term investment strategy and vision in the Liberian economy.