Dwadifo Adanfo ‘Sell-Pay’ Vehicles Arrive

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An international transportation company headquartered in Accra, Ghana, announced over the weekend that its first consignment of 20 vehicles has arrived in the country.

Dwadifo Adanfo, meaning "friends of the common people" in Twi (a Ghanaian language), is a microfinance company that was founded in Accra, Ghana, in 2009. It aims to provide basic products and services that include consumer finance, investment accounts, small and medium enterprise loans, and vehicle financing for quality assurance and consumer security in the formal and informal sectors of Africa.

In an exclusive interview with this paper, Country Manager Dehkontee Wymon said over the years she has observed that many of the cars in post-conflict Liberia have not been properly maintained and are in no state to be declared road worthy.

Based on that observation and other factors, her company decided to bring in 20 brand new 2013 model sedans and loan them to poverty-stricken, but vehicle-hungry Liberians on the basis of a  ‘sell-pay’ contract.

The cars, according to Madam Wymon, are fully air conditioned and very fuel efficient; making them ideal for the African setting.

She maintained that in the absence of the initial US$2,500 down payment, applicants are required to bring along a guarantor (backer, bondsman) who is financially stable.

Concerning the payment of the US$2,500, Madam Wymon explained that the money would be used to maintain the cars, but within the coverage area of 2,000 miles. Any mileage beyond the stipulated 2,000 would incur additional fees.

Once applicants have received their vehicles, they will not be allowed to go beyond the limits of Montserrado, Bomi and Margibi Counties.

Madam Wymon said those in possession of the cars are expected to report US$25.00 per day for a period of three years in line with their agreements.

“We know some people will be afraid because of the price, and because this type of business is new in the country. In spite of their fears, we are encouraging customers to take the opportunity and own a new car of their very own,” she said.

Ms. Wymon said the initiative is aimed at addressing some of the challenges confronting the country’s transport industry.

She disclosed that Dwadifo Adanfo would be implementing two of its programs in the country to help support the economic empowerment of its citizens.

“Currently, we are working on phase one of the program,"Ms. Wymon explained, "which is the vehicle work and pay exercise, while the second phase would include, but not be limited to, bringing in huge consignments of building materials and furniture for workers.” 

By that, Wymon said, customers would be given the privileged to take home some of the building materials and furniture to make a monthly payment within the period of one and a half years.

Trokon E.R. Hill, executive director of Dwadifo Adanfo, urged Liberians to do business with his company to derive the full benefit from its products for economic self-reliance.

Mr. Hill is also encouraging potential business partners to purchase the cars to ease the burden of waiting for commercial transportation.

Anyone wishing to do business with Dwadifo Adanfo can visit their offices on the 1st floor of the Urban Financial Central building located on 5th street, Tubman Boulevard or call them on cell numbers 0888329905 or 0886949666.

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