The Liberia Coca Cola Bottling Company (LCCBC) is determined to create products with Liberian identities to demonstrate individual self-expression, making every occasion fun and memorable, according to LCCBC PAC Manager Mr. Victor George.
Speaking to journalists at the end of a tour of the LCCBC Plant in Monrovia last Wednesday, Mr. George said the company is once more making history following the company’s give-away in 2013 of motorbikes and mobile phones to consumers.
“Today, we are coming out with our ‘Share A Coke’ product in which individuals can have their names printed on our plastic bottles to give them a sense of joy,” he said.
“This product gives self-expression to families and friends who can share coke products with their names on them.”
He said it is meant to amaze the consumer and to customize “our products that are made in Liberia with a shared value to what they enjoy.”
Commercial Manager Kwadow Appiah said LCCBC is engaging in creating many innovative products that are entirely Liberian.
“We want the whole family to enjoy products that they can identify with. We are personalizing our products so that individual names are printed on the products they buy,” said Mr. Appiah.
LCCBC’s concept is to develop a product to bring families and neighbors together. “It is meant to excite by giving consumers self-expression without extra cost,” he said.
Appiah noted that several activities are lined up from May to July 26 (Independence Day) to get Liberian consumers involved in innovative products that LCCBC is developing. He said consumers can take advantage of personalized products from LCCBC to celebrate occasions such as weddings, Valentine’s Day, birthdays, Independence Day. He said LCCBC will take local names from the 15 counties and their distributing centers will also accept arrangements for those who want personalized items for their occasions.
Meanwhile, Appiah revealed that the LCCBC has begun exporting its products to neighboring Sierra Leone, disclosing that materials that were once imported from Morocco are being produced in Liberia.
Earlier, Mr. Francis Sarploh and Mr. Omar Cham conducted journalists on a tour of the plant, explaining the processes in the production of LCCBC products.
Mr. Sarploh noted the collaboration with the Environmental Protection Agency (EPA) and the Ministry of Health (MoH), whose respective officers carry out periodic, unannounced checks at the plant.
He admitted that there had been complaints from consumers about certain products but noted that the system is well designed and coded, so that “complaints on products are easily identified and resolved.”