Celebrating its 55th Anniversary, the Monrovia Breweries Incorporated (MBI), producers of Club Beer, have unveiled the “gold new look” of the nation’s world-famous beer brand.
“This year, Club beer celebrates its 55-years of existence. A reason to dress-up and present it a new look, because club beer belongs to Liberia,” said Human Resource Administrator Stephen G. Scott yesterday at the company’s headquarters in Duala, Monrovia.
Based on these qualities, he said, Club Beer decided this year to introduce a new appearance structure of its brand. With the slogan, “Same Club Beer, New Style,” Mr. Scott said this new look resembles joy, pleasure and fresh excitement.
“Earlier this year we changed the bottle cap of our Club Beer, and customers as well as journalists immediately noticed the change. This provided everybody with a first impression on what is happening today,” Scott said, adding that the company is very proud and happy to introduce a new look of the product on the market.
“Our beloved Club Beer, our premium beer, receives a completely new look and the design visually expresses what it stands for,” he said.
Explaining the new label on the small and large bottles, Scott said the gold represents the high quality and superiority of the product.
“It is looking very elegant and classy on a white background. We want to present the strong brand image of Club Beer and our unique cloverleaf, which has been part of us for 55 years,” said Scott.
According to him, the company is an important investor, a social employer and large tax payer and, as such, it will continue to invest in its product and improve production.
Mr. Scott also promised MBI’s valuable customers and consumers on behalf of the company that they will continue to strive to sustain their position and grow to positively impact the country.
“Meanwhile, in conjunction with the new design for Club Beer, our new website goes online today. All consumers (above 18 only) are invited to our new Facebook page (www.facebook.com/monbrew) and website (www.monbrew.com). These sites provide you with pictures of our activities and promotions,” he added.
MBI says it builds the core of its operations on consumers’ satisfaction, and this is why the company has been so successful. As a result of its commitment to offering the best of satisfaction, the company says it continues to make frantic efforts in revolutionizing its products while ensuring that the pleasures and desires of its many customers are met with the much desired tasty products.
“This is what makes our company the best in the country, in its sector,” the company said in a statement. “But aside from the level of satisfaction that is accrued from what is being consumed, the outlook of the products also brings pleasure to the eyes.”