The Monrovia Club Breweries Incorporated, producers of Club Beer, have opened a new outlet in Monrovia aimed at promoting feasibility and market penetration.
The dedication of the outlet was held on Saturday, October 17 in Sinkor, where personnel of the entity and special guests, including those from the United Nations Mission in Liberia (UNMIL), graced the occasion.
According to General Manager of Club Beer, Dr. C. Nelson Oniyama, the establishment of the outlet in Monrovia is the first of its kind and will provide the Breweries’ customers the opportunity of getting their products quicker to various destinations, including points of sale, especially during holiday celebrations.
Dr. Oniyama said that the new outlet is not intended to take business away from distributors or wholesalers, but is rather intended as a means of complementing them to raise knowledge about more locations of obtaining Club Beer at all times and ensuring that the products reach their customers on time.
According to him, they have supply channels from distributor to wholesaler and from wholesaler to retailer and promised to continue that partnership, adding that the new outlet will only be restricted to selling ten crates per customer.
“This new outlet,’’ he said, “will provide wholesale and retail to customers as well as refreshments.’’
Dr. Oniyama used the occasion to thank Ms. Thelma R. Dennis, Marketing and Customers Relations Manager, for her hard work at the corporation over the years, adding that the opening of the outlet in Sinkor was done through the instrumentality of Ms.
Dennis, who saw the need to open such a place.
Meanwhile, Dr. Oniyama said that the breweries will soon decentralize the outlet to all 15 Counties of Liberia.
‘’We have already established one in Ganta, Buchannan and the one we just dedicated in Montserrado County,’’ he disclosed.
For her part, Ms. Thelma R. Dennis, Marketing and Customers Relations Manager, said the company is proudly Liberian owned and as such they will continue to provide the best for their customers.
Ms. Dennis indicated that in order for the company to sell their product in communities they need to find a place where customers can easily locate them, adding that customers should always look for the best product on the market “because there are lot of competitors.”