Pharaze Dekpah began his business with US$500.00 offered him by his mother when he could not find it easy to go to Monrovia after completing high school in his home county, Nimba.
Starting with cotton goods imported from neighboring Guinea, he struggled along with others amidst security challenges during Liberia’s years of instability. He says that, by being focused, he has endeavored for years and is now known as one of Ganta’s successful business entrepreneurs.
While being focused on what you wish to achieve may be a primary goal for anyone, Mr. Dekpah is of the belief that to succeed in business is to be sincere and honest, and hard working.
Speaking to the Daily Observer in Ganta on Friday, July 10, he underscored that “There is no secret to success in making business but just to be sincere, honest and hard working.”
Many a time, speculations go around about successful businesspeople that their success can be influenced by ritualistic or some demonic activities.
This, Mr. Dekpah said “has no influence over the successes of businessmen including Prince Howard, Jeremiah Koung (now Nimba District 1 lawmaker) and me, or others you see here. It is all about being sincere and honest, waking up at 4 a.m. or 5 a.m. to begin strategizing as to what you can do in the day to meet your goal.”
“When a buyer pays excess money to you for a commodity without knowing, be honest and return the excess to him/her. Do not take it to be a profit. Be sincere with customers when you promise to deliver to them commodities they need, and let it be done on time. As such, they will respect you, build confidence in you and will always look up to you for their needs.
“Every time people see someone growing in business they will connect him to blood money, but this is not the case with everyone. Some of us started low and because we worked hard and were sincere and honest in our deeds. We are who we are today and anyone can be the same as we are if he/she applies these moral values,” he noted.
According to him, his business has grown up to the point that he now lends out goods on the Later Pay Assignment (LPA) basis, sells wholesale soft drinks, and alcoholic beverages, as well as many other commodities.
“Beyond this, we now import motorbikes from the People’s Republic of China under the DEKTA brand name. Some containers have arrived into the country and we expect another container to arrive shortly,” Mr. Dekpah added.
He also said besides Ganta where he began his establishment, he has a branch of the DEKTA Business in Tappita, Lower Nimba County.
Mr. Depkah is among a few business tycoons in Ganta who have erected a storey building to host his business and family.
He said he meant it to be a five-storey building but began with two in the main time to host the business and family while he fetches out for more money to continue the rest in due time.
Mr. Pharaze Dekpah, like other Nimbaians who are successful in business, does not feel better making business in Ganta because it is his home county, but because the city is strategically located and business booms there.