The talent hunt was officially launched by the Minister of Information Cultural Affairs and Tourism, Lewis Brown.
Minister Brown encouraged would-be participants to see the talent hunt as an opportunity to expose their hidden gifts to the world.
He disclosed that this year’s competitions will not a Monrovia-based as it was for the past four years; it will cover the entire country.
“This means that for the first time rural youths will be given the chance to exhibit their talents on a broader stage,” he said.
The program this year was organized under the theme: Promoting Peace through Music”. It is the sixth in the series of singing competitions that will run for four months until the 1st of December this year with a grand finale to be staged in Monrovia.
This year’s launch for the first time will feature a musical album compilation by the 2010 winner, Princess Gbor from Grand Gedeh County.
The singing competition, the second biggest yearly social event in the country, is not only used to unearth singing talents of the youthful generation, but it also serves as a vehicle to reach out especially to young people on issues surrounding peace and reconciliation, rape, HIV/AIDS, teenage pregnancy, among others.
After the launch, interested persons were asked to text their names, age, sex and county of origin to any of the following numbers for possible qualification to participate in the nationwide auditions slated for later this month. The numbers given for said purpose are as follows: 088-05-36-04, 077-67-91174 or 05480219.